A Conversation with Annie Nguyen, Creative Director and Designer

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Annie is a Creative Director and Designer based in Los Angeles. Her creative work is precise, consistent, and thoughtful. Her most recent clients include Beats by Dre, Gucci, Nike, Omega, La Prairie, Chanel. Her work is inspired by everyday mundane vignettes and stresses the importance of stepping away from work to get a fresh perspective.

What place do you call home?
I’m born and raised in Honolulu, but reside in Los Angeles. To me, both are home. Home is just family and friends, not so much the place.

How did you decide on choosing creative direction as your career path?
I was fortunate to know from a very young age that I wanted to pursue design. I’ve always been into creative classes and upon the introduction to Flash, Fireworks and HTML as a 12 year old, I knew this was what I wanted to do. Maybe at the time it was more web design, but has morphed into design.

What do you love most about what you do?
For me, it’s the idea of creating something from nothing is the most exciting. I love the process of problem solving, trial and error and discovering something new.

What are some essentials you like to have at your desk while you work?
Lately, a cup of coffee, notepad and a piece of fruit.

Where is your next travel destination?
Besides work travel and going home, I have my heart set on Europe. I just came back from Tokyo and it was incredible. Dying to go back already.

What are the top essentials you pack for the road?
Headphones, camera, a pair of white Air Force 1s, a pair of black Cortez, a pair of Pleats Please pants (because they never wrinkle), a bottle of Le Labo fragrance and a book to read.

What story are you hoping to tell with your work and images?
I think because I am such an anxious person, I try to find a tranquility in my work. It’s cathartic for me to find moments or quiet and balance.

Where do you get your inspiration from?
A lot of my work is inspired by everyday, mundane vignettes. It’s from documenting those very ordinary moments that trains my eye for other kind of work.

How do you overcome creative blocks?
I just stop. I take a walk. Listen to music. Talk to people. I find it helpful to take a break and do anything else but whatever it was I’m working on. Typically coming back with fresh eyes helps me the most.

What is your favorite thing about coming home after a trip?
Feeling the comforts of home honestly! Just sleeping in my own bed, using my own bathroom, with all my beauty products at hand. I’m simple like that.

You can follow Annie on Instagram and view more of her work here.

Written by

Writer. mia@mia-nguyen

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